Introduction
Dear visitor, thank you for visiting our website. Please take a few minutes to read this document that explains how we use personal data and the choices you have regarding this use. Where personal data is processed via cookies, this Privacy Notice is complemented by our Cookie Policy . When you use our websites and other products or services, the Privacy Notice and the Cookie Policy are applicable.
Cheers!
1. Our privacy notice in a sip
| InBev Belgium SPRL Boulevard Industriel 21, 1070, Brussels Company number: BE0433.666.709 Hereinafter 'AB Inbev' or ‘we’. |
What personal data do we collect? | We only collect the personal data we need to provide you the best experience with our services. That can include personal data that you give us upon registration as well as when you navigate through our websites or interact with our marketing communications or ads. For more details, go to section 2.a ‘what personal data do we collect’. |
| We use it strictly for defined purposes such as to fulfil your requests; to send you marketing materials and personalised advertising; to analyse and improve our website and our business, to verify accuracy of orders. We may link or combine information that we collect about you from various sources to help ensure a consistent user experience. To learn more, go to section 2.b ‘how do we use your data’. |
What rights and choices do you have? | #YourDataIsYours and you are in control. If you no longer want to receive marketing communications from us, simply follow the 'unsubscribe' link in the e-mail we send to you or reply 'STOP' to the SMS we send to you (to opt-out of SMS only). If you want to exercise your rights or have any comments, queries, or complaints about our collection or use your personal data please submit a requestor send an email to dataprotectionofficer_eu@ab-inbev.com. To change your cookie settings and find out more about our use of tracking technologies, go to Cookie Policy. |
Who do we share your personal data with? | We only share your personal data when (and as much as) necessary and always in accordance with the defined purposes. We engage with partners that help us run our business (like our newsletter partners, IT hosting and market research) and with our affiliates, who may use your information in a manner consistent with this Privacy Notice. We may also share your personal data with other parties when required by law or in connection with corporate transactions. You can find out more in section 2.d ‘How do we share your personal data? ‘ ‘Do we transfer your personal data to other countries? ’. |
How do we protect your data? | We adopt security measures to protect your personal data as comprehensively as possible. You can find out more in section 2.e of ‘How do we keep your personal data secure? ’. |
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2. The full glass: complete privacy notice
• What personal data do we collect?
• How do we use your personal data?
• How long do we keep your personal data?
• How do we share your personal data?
• Do we transfer your personal data to other countries?
• How do we keep your personal data secure?
• Socials
• Your rights (and how to exercise them!)
• Changes to our Privacy Notice
a) What personal data do we collect?
We collect and/or receive certain information about you. That can be:
Information you give us
• When registering on the website or creating an account, subscribe to our newsletters or marketing communication, when you share comments and suggestions or when you contact us through our channels. This may include your name, email address, phone number, address, country, date of birth, and social media profile details (when you reach out to us or participate in a contest through our social media pages);
• When you buy something from us; when you reach out to our customer service with a query or requests;. This includes billing details such as payment and shipping information, and order or return details;
• Other information we may ask for promotional offers, surveys, contests or other marketing activities.
Information we collect on our websites, as well as when you interact with the messages that we send you. This includes data gathered by cookies and other tracking technologies, such as device and browser information, IP address and other internet connection information, access times and pages viewed.
Information we receive from other sources, such as partners we jointly offer services with. Social media platforms may also give us information about you if you connect with us through them. This may contain your name, geographic location, age, shopping habits, social media profile information or content you created. We may also combine this with other information to improve our products, services, content, and advertising.
We encourage you to read the privacy statements of other products or services you interact with in connection with us.
Please note that this website is not intended for individuals under the legal drinking age. Therefore, we perform age checks upon visiting the website. If we later learn that an individual under the legal drinking age has provided us with personal information, we will delete it. Please do not share or forward this website or its contents to anyone underage.
b) How do we use your personal data?
The information detailed in the previous section is used by us in specific ways as follows:
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When you give us your consent to: | • Update you with our latest news if you are subscribed to our newsletter. • Enroll you in our promotions, contests and sweepstakes. • Place cookies and similar technologies on our websites and in marketing communications to make sure you have a great, customised experience using our services, measure how we can better assign our efforts by conducting analytics, provide personalised advertising and integrate social media and external services and elements from third parties. For more information please read Cookie Policy. • Compile a profile of your interests and consumption habits to offer you a personalized experience and provide you with relevant offers and communication. • NPS survey results are used as part of our research activities to improve our products and services. The information collected through these surveys is used for analysis and development purposes. • Send messages and notifications (emails, push notification, SMS, among others). • Understand the age range of the participants. |
As required to conduct our business and pursue our legitimate interests, in particular to: | • Send information about important business updates. • Send surveys to get feedback on your experience with us. • Analyse, manage, solve technical issues and improve our website, products and operations. • Analyse, manage and improve our and our affiliates' product offerings and services by analysing preferences, and interests by building profiles based on your use of our website. • We anonymise and aggregate personal data to a maximum extent possible (a process that results in data that does not identify you) when using it for research or data analysis, testing our IT systems, improving our websites and developing new products and services. • If we merge with or are acquired by another company, or if all or a portion of our assets are acquired by another company, your information will likely be disclosed to our advisers and prospective purchaser's advisers and may be assets that are transferred to the new owner. • Defend our rights or property and protect the rights and interests of our consumers, users and employees. • Ensure our website to function properly by placing strictly necessary cookies. For more information on the cookies that are placed on your device, please read Cookie Policy. |
To comply with our legal obligations to: | • Apply legal limits (Responsible Drinking Consumption) on the redemption of our promotions. • Identify and prevent fraud and other harmful activity. • Comply with applicable law. |
To the performance of a contract: | • To conduct surveys and interviews as part of our research activities to improve our products and services. The information collected through these surveys is used for analysis and development purposes. As these surveys are retributed, the legal basis of the processing is the performance of a contract between you and ABI. • Verify accuracy of your order in relation with contests to proceed with contest completion. • Enable the electronic purchase of products. • Process your orders and deliver the items you purchased from us. • Confirm that you participate in a competition or sweepstake or to notify you that you have been selected as a winner. |
c) How long do we keep your personal data?
Always in line with this Privacy Notice, we may keep your data for:
• 6 -12 months for data provided via cookies and other tracking technologies requiring your consent (except when they are only placed for a session or have a shorter standard lifetime, in which case they will be deleted when that session or lifetime is over);
• 3 years for account data such as email address and phone number, counted from the last time you interact with us (such as logging in to your account, clicking on an email we sent you, or participating in a promotion);
• 10 years in case of transaction and payment data, counted from the last payment date.
Other legal requirements may lead us to keep personal data for longer or less time. We will actively review the personal data we hold and delete it securely, or in some cases anonymize it, when there is no longer a legal or business need to keep it.
d) Do we transfer your personal data to other countries?
We may transfer your personal data to partners located in countries other than the one in which you live (but only as necessary for the purposes detailed in section 2.b), including countries which might not be considered to offer a level of data protection comparable to that of the country where your personal data has been collected. In such cases, rest assured that we will transfer your personal data with appropriate measures to keep it safe.
In the event that your personal data is transferred to a country whose level of protection of your personal data is not recognised as offering an equivalent level of data protection, we will implement one of the following safeguards to ensure the protection of your personal data:
• Standard Contractual Clauses
• Intra-group data transfer agreement
In exceptional cases we may rely on a derogation applicable to the specific situation (e.g. your explicit consent).
To obtain a copy of these safeguards to protect your personal data or to obtain information on their applicability, please send a request using the contact details as listed below.
e) How do we keep your personal data secure?
We employ a wide range of measures to protect your personal data as comprehensively as possible.
In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our partners – who are bound to comply with high security standards for the protection of your personal data – we also secure our operating environment adequately. To protect your personal data against unwanted access, we employ measures such as encryption of personal data in transit, access controls, firewalls, among others, and we strive to stay updated to face future challenges. However, the internet is never 100% secure and we cannot guarantee that your personal data will be absolutely safe from intrusion by others. We encourage you to use strong, unique passwords and never share your account with others.
When you click a link to a third-party site, you will be leaving our site and we don't control or endorse what is on third-party sites.
f) Socials
Social Media Plug-ins
We place various social media buttons on our website in the form of a plug-in. Following are the social media buttons used
• Facebook
• Twitter,
• YouTube
• Instagram
Please be aware that by visiting a website which integrates social media plugins, certain data (your current IP address, visited sites, the date and time the website etc.) is forwarded to these social media services even if you are not registered with these services. If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service. Please note that the social media service is perfectly capable of using this data to create pseudonymised and even individualised user profiles.
You can find further information about data protection regarding social platforms on the privacy policies provided by the social media platforms.
Look a Like Audiences
We use different technologies to create look a like audiences on social media. We may share hashed portions of your personal data (mainly your name and other online identifiers, email address) with our marketing partners and publishers to provide you advertisement in accordance to your interests and/or those of like minded consumers. For example, we may aggregate your email address together with the email addresses of others who registered to our marketing activities, locally hash such data, and transmit the resulting hashed data to Facebook or to other marketing partners for the purpose of creating "Lookalike Audiences" (where targeted ads are sent to people on Facebook who have similar characteristics to people on our customer list), we request your consent in order to create look-a-like audiences via email or the cookie banner.
Digital targeting
If you agree to receive ads tailored to your interests, AB InBev will share a hashed version of your e-mail address with trusted third parties such as Facebook, LiveRamp, TradeDesk, and others. These Partners will include you in a personalized audience, which is a collection of individuals who share similar interests, and will present you and like-minded customers with content tailored to your interests. Our trusted partners may supplement information about our consumer audiences in general with additional data they may hold about you; however, this data will not be connected to you directly in any way and AB InBev will have no access to individual data insights. The idea is to personalize the advertisements that are delivered to you via various web channels (e.g., social media platforms).
Please keep in mind that this may imply the transfer of your personal data to a third party who will process it outside of the UK/European Union (i.e. the USA). This implies that your data may not be protected to the same extent as it is in the UK/European Union, and that it may be accessed by authorities in these countries without recourse. The appropriate safeguards are in place to secure your data.
Pixels
A pixel is an analytics tool that consists of a code that is installed on our website. We request your consent via the cookie banner in order to activate pixels. We will collect information regarding your use of our website, such as visiting a web page or buying a product in the environment facilitated by the pixel provider, if you are using such environment. This technology allows us to provide users customized content and advertising, to provide social media features and to analyse traffic to our website. The pixel may collect personal data from you:
• Operating system used
• Type of website used, for example on mobile or desktop
• Type of client used, for example a browser or mail program.
• Client’s screen resolution
• Time during which the website was visited
• Activities on the website during a session (when using multiple tracking pixels)
• IP address (provides information on the Internet Service Provider and location)
Your personal data will be processed by the following third parties for this operation: Meta, Snapchat, Twitter, TTD
Newsletter
When you subscribe to our newsletters, we collect and process your e-mail address and other information provided in order to send you personalised communications about our products, services and special offers. You can unsubscribe or change your preferences at any time by following the unsubscribe link included in each e-mail.
g) Your rights (and how to exercise them!)
In line with and pursuant to the conditions of the applicable data protection law, you have the right:
• to require us to update or correct any inaccurate personal data we hold about you
• to stop processing your personal data for the purpose of direct marketing communications
• to withdraw your consent
• to request us to provide a copy of the data we hold about you or to inform you further about how we use it
• to require us to delete your personal data
• to object to the processing of your personal data
• to restrict our processing
• to transmit your personal data to you or to transfer or have them transferred to another company.
In order to stop receiving SMS texts, simply text back 'stop' (to opt-out of SMS only). If you no longer want to receive marketing information from us, simply follow the 'unsubscribe' link in the e-mail we sent you. Have in mind that, even if you opt out from direct marketing communications, we might still send you information related to your account or to a business relationship you may have with us.
If you want to exercise your rights or have any comments, queries, or complaints about our collection or use your personal data please submit a requestor send an email to dataprotectionofficer_eu@ab-inbev.com. Your request will be processed by our team and a response will be provided in writing as soon as possible and certainly within 30 calendar days of the day we received the request. If you remain dissatisfied, you have the right to lodge a complaint with your local authority. 3. Changes to our Privacy Notice
We keep our Privacy Notice under regular review and any changes we may make in the future will be posted here. We will actively inform you of significant changes of the Privacy Notice
This Privacy Notice was last updated in March 2025.
